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The State of Ransomware Selling in the UK
In recent times, the cybersecurity landscape has been dominated by the disturbing presence of ransomware. Threat actors are becoming increasingly sophisticated, leaving businesses vulnerable to devastating attacks that can halt operations, compromise sensitive data, and lead to severe financial consequences. In spite of all this, why do we use scare tactics to entice people to buy into our services?
As a professional in the IT industry with 17 years’ experience, I find it disheartening to witness how fear is being used as a selling tactic by some companies offering ransomware protection and cyber recovery solutions.
The rise of fear-based selling
Over the last six months, I’ve noticed a prevalent trend in the marketing of ransomware protection solutions – fear-based selling. Every presentation or webinar I attended painted a doomsday scenario for ransomware attacks. While it is essential to recognise the severity of the threat, inundating customers with scare tactics can be off-putting, to put it mildly! CIOs, CSOs, and infrastructure managers are well aware of the risks, and it is time to move beyond the fear-based approach.
It’s time for a different perspective
Rather than perpetuating fear, I believe companies should adopt a more empowering approach when presenting their products and services. Maybe it’s my soft nature or people-centric approach to things, but if anything, people should be pitching themselves as rays of hope to help organisations effectively recover their data and get their operations back on track.
The data protection and recovery landscape has already become increasingly complex for organisations to navigate, and it can also be very overwhelming. We believe in simplifying the process, not making it harder.
Customer excellence is at the heart of our services – not scare tactics. We aim to reduce complexity for our clients, enabling them to focus on innovation and growth. Harbor understands that data protection is not a one-size-fits-all solution, and IT professionals want to hear about innovative products and features that can genuinely help their businesses. As a fresh player in the ransomware protection and cyber recovery market, I’m inspired by the next-level products available and the hope they bring to organisations facing potential attacks.
Empowering organisations with trustworthy support
At Harbor, we stay well away from fear-driven tactics. With years of experience and expertise in ransomware protection, we understand the importance of offering calm, rational and practical support. Our focus is on providing meaningful guidance on the right products for each customer’s unique needs.
Over 200 customers trust Harbor with their data, and this trust is not misplaced. We act as partners, helping businesses navigate the complex landscape of ransomware protection. Our commitment to exceptional service and tailored solutions has earned us this trust, and we are proud to have supported companies of all sizes in securing their most valuable assets.
If you are seeking a reliable, empowering, and fear-free approach to ransomware protection and cyber recovery, look no further. Join Harbor today and experience peace of mind as we work together to safeguard your organisation’s valuable data. Contact us now to explore tailored solutions that best fit your unique needs.